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Published Friday, March 13, 2020

What Salesforce and Domo got right, and your SaaS can too . . .

Salesforce and Domo are doing something right: in-app contextual communication. With the future of workplace collaboration, is your SaaS keeping up?

If you have ever hosted or attended an all-hands meeting, you know that your company’s greatest asset is the collective knowledge of every employee. Two things are for sure, it takes two to tango, and it takes quite a few more to run a successful company.

The marketplace around software related to relationship management, business intelligence, resource planning, and everything in between has been shifting to a more inclusive and collaborative space... because as we all know, life is better when you share.

We're more connected than ever...

Your product person needs to talk to your sales representative, your sales representative needs to talk to the engineering team, and your CEO probably needs to talk to a friend’s pre-teen if the company wants to keep up with the times. One thing has changed: team dynamics are becoming more cross-functional and distributed. Another has not: conversation and engagement inspire innovation and momentum.

We comprehend moving pieces of projects and deals as intimately interconnected and explicable only by reference to the whole. This is the science behind why sales platforms constantly preach this idea of funnel visibility. Being able to see everything when you are sitting across from your colleague is difficult on its own. Now, consider the overwhelming rise of remote work, big data, and globalization. Contextual communication is no longer a luxury, but a critical functionality. Software platforms need to rise to meet these demands in order to remain relevant.

How Salesforce and Domo are capitalizing on this

Salesforce and Domo are leading this change. It is no secret that Salesforce and Domo are leaders in not only their own respective industries, but the software industry as a whole. They understand that no one in an organization can see everything at once, and they put their best foot forward when it comes to addressing any possible disconnect. Collaboration meets context - and work is never quite the same.

Salesforce has geared itself to take on this challenge by acquiring Quip, an embed real-time productivity solution enabling teams to create, discuss, and execute on everything. Meanwhile, Domo’s fully integrated productivity suite serves to break silos when it comes to data. The use-cases for embed and integrated technology are boundless.

The goal for most platforms has always been obvious: make something that works and make it stick. Most companies are good at the former, but when it comes to the latter, they often let their community slip.

Do not underestimate the power of the crowd, and do not underestimate the power of well-integrated features.

When you present your users with convenient messaging and collaboration features, they will no longer need to rely on external third-party solutions.

Take a step back (or I would even dare say, forward), and imagine the value of having your very own Quip or a similar productivity suite. Think of how your end users would use and leverage communicating across your platform. This is what the “beyond” looks like, context woven into every aspect of collaboration... every single conversation thread a part of a greater portfolio. Priceless archives to help you push your customers forward.

If you are looking for a global and contextual white-label collaboration solution that can take you to market the next day, talk to me about what we can do for you.

Talk to an expert