- Utilize personal space of pickup truck cars
- Utilizing pickup trucks for Indian social problems
- Increase sales & promotion of car products (especially pickups) which is famous in the world but not in India
- Increase awareness of the importance of driver' health and safety in the commercial vehicle segment
We are looking for innovative ideas & solutions which utilize technology. Under the theme of "New Digital Transformation through Automobiles in India", we would like to see ideas & solutions which can bring the Future of automotive application and user experiences.