Their big idea is to address the problem of isolation in remote working by creating a collaboration platform with gamification elements, called WorkLife.
The platform aims to encourage workers, referred to as "buddies", to be present, take initiative, and get rewarded. Unlike existing collaboration platforms that are either too plain or too complex, WorkLife plans to offer a fun, 2D landscape where users can create visible rooms, characters, and interactions. Users can also earn points to buy furniture and items to decorate their spaces.
The architecture of the platform is based on the KISS principle (Keep It Stupid Simple). It will have "Hubs" containing one or more "Rooms" where "Buddies" can be present and "Props" can be placed. Users can chat with "Messages" and be part of a "Gang". They can also log in with an "Account".